The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

20+

sidebar widgets

More from our blog

See all posts
No Comments
  1. Your comment is awaiting moderation.

    Wow! At last I got a weblog from where I be capable of really take useful facts concerning my study and knowledge.

    • buy
    • July 25, 2017

    Your comment is awaiting moderation.

    First of all I would like to say superb blog! I had a quick
    question that I’d like to ask if you do not mind. I was curious
    to know how you center yourself and clear your head prior to writing.

    I’ve had a tough time clearing my mind in getting my
    ideas out there. I truly do take pleasure in writing however it just seems like the first
    10 to 15 minutes are lost simply just trying to figure out how to begin. Any recommendations or hints?
    Cheers!

  2. Your comment is awaiting moderation.

    I know this site gives quality based articles
    and additional stuff, is there any other web page which provides such stuff in quality?

  3. Your comment is awaiting moderation.

    What’s up to all, the contents existing at this site are really amazing for people
    knowledge, well, keep up the good work fellows.

    • buy
    • July 7, 2017

    Your comment is awaiting moderation.

    I have been surfing online more than 3 hours today, yet I
    never found any interesting article like yours.

    It is pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did, the web
    will be much more useful than ever before.

  4. Your comment is awaiting moderation.

    Hello, i think that i saw you visited my weblog so i came to “return the favor”.I am attempting
    to find things to improve my web site!I suppose its ok to use some of your
    ideas!!

  5. Your comment is awaiting moderation.

    Great delivery. Sound arguments. Keep up the amazing work.

  6. Your comment is awaiting moderation.

    Great blog right here! Additionally your website lots up fast!
    What host are you using? Can I am getting your affiliate link on your host?
    I desire my site loaded up as fast as yours lol

    • Noe
    • June 28, 2017

    Your comment is awaiting moderation.

    What i don’t realize is actually how you are now not really much more smartly-favored
    than you may be right now. You’re so intelligent. You already know therefore considerably in terms of this
    matter, made me individually consider it from a lot of various angles.
    Its like men and women don’t seem to be interested unless it’s something to accomplish with Lady gaga!
    Your own stuffs outstanding. At all times deal with it up!

  7. Your comment is awaiting moderation.

    Excellent goods from you, man. I’ve take note your stuff prior to and
    you are simply too great. I actually like what you’ve
    obtained right here, certainly like what you are stating
    and the way in which during which you say it. You make it entertaining and you continue to take care of to keep
    it smart. I can not wait to read much more from you.
    That is actually a wonderful site.

    • Gow
    • June 17, 2017

    Your comment is awaiting moderation.

    Интересует заработок в Интернете http://interesu.ru

  8. Your comment is awaiting moderation.

    Thanks on your marvelous posting! I truly enjoyed reading it,
    you’re a great author. I will make certain to bookmark your blog and will come back very soon. I want to encourage continue your great work, have a nice afternoon!

    • Gow
    • June 9, 2017

    Your comment is awaiting moderation.

    http://interesu.ru

  9. Your comment is awaiting moderation.

    I have read so many articles or reviews regarding
    the blogger lovers however this post is really a
    good post, keep it up.

  10. Your comment is awaiting moderation.

    Undeniably consider that that you said. Your favourite justification appeared to be on the
    internet the easiest factor to take note of.
    I say to you, I definitely get irked whilst folks think about
    concerns that they plainly don’t realize about. You controlled to hit the nail upon the highest and also defined
    out the entire thing without having side effect , other people
    can take a signal. Will probably be back to get
    more. Thanks

  11. Your comment is awaiting moderation.

    I got this website from my friend who informed me on the topic of
    this web site and now this time I am browsing this web page and reading very informative posts at this time.

  12. Your comment is awaiting moderation.

    What’s up to every body, it’s my first pay a
    quick visit of this website; this webpage consists of amazing and genuinely excellent stuff for visitors.

  13. Your comment is awaiting moderation.

    Thanks designed for sharing such a fastidious
    opinion, paragraph is good, thats why i have read it entirely

  14. Your comment is awaiting moderation.

    Since the admin of this site is working, no doubt very
    soon it will be well-known, due to its feature contents.

  15. Your comment is awaiting moderation.

    downloaded santhi sex
    The warmth of her fuckbox pressed against my trouser snake.

    • Luz
    • May 24, 2017

    Your comment is awaiting moderation.

    Hi there! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m absolutely enjoying your blog and look forward to
    new posts.

  16. Your comment is awaiting moderation.

    I think this is among the most vital information for
    me. And i am glad reading your article. But want to remark on some general things, The website
    style is ideal, the articles is really excellent : D. Good job,
    cheers

  17. Your comment is awaiting moderation.

    Thanks to my father who shared with me concerning this webpage,
    this webpage is in fact amazing.

  18. Your comment is awaiting moderation.

    Thanks to my father who stated to me regarding this website,
    this webpage is actually remarkable.

  19. Your comment is awaiting moderation.

    Have you ever considered writing an e-book or guest authoring on other websites?
    I have a blog centered on the same ideas you discuss and would really like to have you share some stories/information. I know my audience would enjoy your work.
    If you’re even remotely interested, feel free to send me an e-mail.

  20. Your comment is awaiting moderation.

    Hi friends, its great post concerning cultureand entirely defined, keep it up all the time.

  21. Your comment is awaiting moderation.

    Hi there every one, here every person is sharing these know-how,
    so it’s fastidious to read this blog, and I used to pay a
    quick visit this weblog daily.

  22. Your comment is awaiting moderation.

    ЛЮДИ ЭТО КИДАЛА ?0686525043 !!!! 067-892-88-63 067 892 88 63
    АДРЕС ВОДОПРОВОДНАЯ 1
    АДРЕС ВОДОПРОВОДНАЯ 1
    АДРЕС ВОДОПРОВОДНАЯ 1
    АДРЕС ВОДОПРОВОДНАЯ 1
    АДРЕС ВОДОПРОВОДНАЯ 1
    АДРЕС ВОДОПРОВОДНАЯ 1
    АДРЕС ВОДОПРОВОДНАЯ 1
    Кидает людей на предоплату типа для документов!!!
    ЛЮДИ НЕ ВИДИТЕСЬ!!!!
    ?0686525043
    ?0686525043
    ?0686525043
    ?0686525043
    ?0686525043
    ?0686525043
    ?0686525043
    ?0686525043
    ?0686525043
    ОДЕССА!!!!! ОДЕССА!!!

    КИДАЛА ТЫ не сможеш вести свое дело ! Я За тобой слежу!!!

  23. Your comment is awaiting moderation.

    I can’t understand why a person will take a year to write a novel when he can easily buy one for a few dollars.